The “Lead in Your Crowns” Story Hits Close To Home
My local ABC news station began the nightly news with an investigative piece on lead in dental crowns. More specifically - the crowns tested contained lead in the porcelain, not the metal. A Virginia lab owner was also interviewed. He called around to different labs to find out how cheaply he could buy a crown. $20-50 per unit. Holy cow.
So what does this mean for your practice? If your lab sends any kind of certification on materials used (separate from the lab slip) make sure your patient sees it. Even if they don’t ask about it, consider it good public relations. Imagine they return to the office and talk about their new crown. One of the coworkers mentions that she’s seen this news story. I’d like to say that our patient will respond with “my doctor showed me proof that it’s not one of those crowns” rather than “uh-oh.” Our office is going to respond proactively by beginning this conversation with our prosthetic patients.
The story is slowly gaining more speed as local news affiliates pick up on it. I mean - our infamous DC madam committed suicide but they led with this story?
The URI to TrackBack this entry is: http://implantblog.wordpress.com/2008/05/02/the-lead-in-your-crowns-story-hits-close-to-home/trackback/
